In April of 2017, I launched a lifestyle blog, New Age Nesting, about living consciously, where I have applied my know-how from working in digital marketing for the past six years.
As creative director and chief editor, I take cues from Google and Instagram trends to guide content decisions, and optimize content for exposure on Pinterest. Advice ranges from keeping an eco-friendly home, to plant-based recipes, and hacks for making your own toiletries and cleaning products. A monthly journaling series educates my audience on the new moon cycle and helps them set a meaningful intention.
I saw success a couple weeks after launching when a post about my experience with menstrual cups drove over 5,000 unique visitors in a week.
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