hey, i'm gab.
i'm a creative brand strategist
I accidentally stumbled upon strategy as a career. I entered the agency world as a Community Manager and rode the wave of Sims-esque promotions to find myself here. It didn't take me long to realize this was the job my brain was wired to perform.
It’s a field where neurosis meets curiosity, to find the best answer to the problem. Where asking endless questions is met with admiration. Where needing a couple hours to mull an idea over, and coming back with post-its of half-formed sentences and sketches of inverted pyramids is appreciated. Where it is known, and accepted, that there is no right answer, but a thousand of them.
Brand strategy is an environment in which I thrive.
Since college, I have been telling stories — through term papers on 20th century American politics, on tours for school-aged children at the Intrepid Museum, and in personal accounts written for my own blog — so I see each campaign as a chance to tell a brand’s story in a new light, a chance to leave a mark on company history, and, hopefully, advertising history. Each deck is it’s own story with a plot, a setting, key characters, and a climax.
Before I came into strategy, I have always been a writer, an artist, and a performer, which is why I am so drawn to the creative process in advertising. My participation in the arts allows me to keep a close relationship with my designers and copywriters, speaking to them as a fellow creative to delivering thoughtful feedback. Breaking from agency tradition, I like to have a hands-on connection to the creative process — resulting in unmatched work, satisfied clients, and surpassed campaign goals.
But there’s a me outside of work. When I’m not knee-deep in a deck, you can find me nose-deep in a book, resisting the kool-aid at a cult-like fitness boutique, cooking a plant-based meal, or awkwardly folding and refolding the Sunday Times.