Chandon needed a new plan to drive sales and communicate value over $8 prosecco. Our plan was to redefine the brand as the bubbly needed of the new generation -- not your mama's sparkling -- and reinvent special occasions. With days like National Taco Day and #SundayFunday, every day is a reason to celebrate.
With Instagram as the main focus, we set out to expand and engage the #ChandonSquad with custom content catered to audience conversation and behaviors. In 2016, the brand saw over 27 million organic impressions on Instagram and a 114% increase in audience size, rising to the top of the sparkling category.